Sometimes a client just appears looking for a massage. Literally a walk-in. What can a therapist do to turn a lookie-loo into a booking?
These potential clients may be trying to size up you and your spa. Offer a quick tour.
If they like you and your spa, but are reluctant to make an appointment, offer a special. What’s a special?
- I can do a half-hour massage for the regular price and if you like it you can extend it to a full hour at a discount of $10.
- I can offer you a half-hour massage for a $10 discount and if you want to extend to an hour the discount will be $15.
If you are already booked and waiting on a client, offer a specific 
appointment option:
- I can schedule you today at 3 p.m. for a deep tissue session. We can do an hour or 90 minutes…?
Are you way too busy today? Offer advice on getting an appointment at another time.
- I can usually get people in with a few days notice. What about this time later this week?
Showing potential clients around, answering a few questions and being friendly can turn the walk-in prospect into a client. Try it. It works!
After all, the walk-in client is there because they want a massage.
